Best Funnel Builders: Reviews, Ratings & Comparisons

Funnel builders help businesses convert visitors into customers by automating sales and marketing. This guide ranks the best funnel builders, comparing features, pricing, and ease of use to help you choose the right one.

ClickFunnels

✅ Drag-and-drop funnel builder for easy page creation
✅ Pre-designed templates for various sales funnel types
✅ A/B split testing to optimize conversions
✅ Integrated payment processing and membership sites

⭐ 9.7

EXCELLENT

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Kartra

✅ Comprehensive drag-and-drop funnel and page builder
✅ Integrated email marketing and automation sequences
✅ Built-in checkout system for digital and physical products
✅ Membership portal for course delivery and content access

⭐ 9.4

EXCELLENT

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Systeme.io

✅ All-in-one platform for funnels, email marketing, and automation
✅ Membership site creation and online course hosting
✅ Affiliate program management to track referrals
✅ Sales funnel templates for quick setup

⭐ 9.2

EXCELLENT

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Leadpages

✅ Easy-to-use drag-and-drop landing page builder
✅ High-converting, mobile-responsive templates
✅ A/B split testing and analytics for optimization
✅ Seamless integrations with major email and CRM platforms

⭐ 9.0

EXCELLENT

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GrooveFunnels

✅ Free plan with access to essential funnel-building tools
✅ Advanced shopping cart and upsell/downsell functionality
✅ Membership sites and digital product delivery
✅ Affiliate management system with tracking and payouts

⭐ 8.8

EXCELLENT

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Unbounce

✅ AI-powered landing page optimization and builder
✅ Dynamic text replacement for better PPC performance
✅ A/B testing with real-time analytics
✅ Seamless third-party integrations (CRM, email, analytics)

⭐ 8.5

Good

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Kit (formerly ConvertKit )

✅ Simple email automation for creators and bloggers
✅ Tag-based subscriber management for personalization
✅ Landing page builder with customizable designs
✅ Seamless digital product sales and subscriptions

⭐ 8.3

Good

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Simvoly

✅ Website, funnel, and online store builder in one platform
✅ White-label option for agencies and resellers
✅ Built-in CRM and automation workflows
✅ Membership and subscription-based site creation

⭐ 8.0

Good

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ThriveCart

✅ High-converting checkout pages with customization options
✅ One-time payments, subscriptions, and payment plans
✅ Built-in affiliate management and tracking
✅ Advanced reporting and analytics for sales performance

⭐ 7.8

Good

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GetResponse

✅ Email marketing automation with advanced segmentation
✅ Landing page and website builder with customizable templates
✅ Webinar hosting and automated sales funnels
✅ Built-in CRM for managing customer relationships

⭐ 7.5

Good

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Comparison Table: Best Funnel Builders at a Glance

Choosing the right funnel builder depends on features, pricing, ease of use, and automation capabilities. Below is a quick comparison of the top funnel builders.

This comparison table provides an overview of the best funnel builders in 2025. Next, we’ll dive into detailed reviews of each platform, covering their features, pricing, and best use cases.

Detailed Reviews and Ratings of the Best Funnel Builders

Here’s an in-depth review of the top funnel builders of 2025, covering their features, ease of use, pricing, and best use cases to help you choose the best option.

1. ClickFunnels – Best Overall Funnel Builder

⭐ Rating: 9.7/10

Overview:
ClickFunnels is the leading funnel builder used by entrepreneurs, marketers, and businesses to create high-converting sales funnels without coding.

Key Features:
✔ Pre-built funnel templates for sales, lead generation, and webinars
✔ Drag-and-drop page editor for easy customization
✔ One-click upsells, order bumps, and A/B testing
✔ Built-in email marketing and automation tools

Pros & Cons:
✅ All-in-one funnel-building solution
✅ User-friendly with high-converting templates
✅ Great for digital product sales, memberships, and webinars
❌ Expensive compared to other tools
❌ Limited flexibility for custom website design

Pricing: Starts at $147/month (Free trial available)

2. Kartra – Best All-in-One Funnel & Marketing Platform

⭐ Rating: 9.4/10

Overview:
Kartra is a fully integrated funnel and marketing automation platform that includes email marketing, CRM, membership sites, and sales funnels.

Key Features:
✔ All-in-one marketing suite (funnels, email, checkout, and automation)
✔ Drag-and-drop page builder & customizable templates
✔ Built-in membership sites and video hosting
✔ Advanced analytics and split testing

Pros & Cons:
✅ Best for businesses needing a full marketing ecosystem
✅ Seamless automation and CRM integration
✅ One platform for sales, email, and memberships
❌ Can be complex for beginners
❌ More expensive than Systeme.io or GetResponse

Pricing: Starts at $99/month (Free trial available)

3. Systeme.io – Best Budget Funnel Builder

⭐ Rating: 9.2/10

Overview:
Systeme.io is an affordable funnel builder offering sales funnels, email marketing, automation, and online course hosting in one package.

Key Features:
✔ Unlimited funnels, email automation, and blogs
✔ Built-in affiliate management system
✔ Drag-and-drop page builder with pre-designed templates
✔ Membership sites and course hosting

Pros & Cons:
✅ Best value for money with free plan available
✅ Great for startups and solopreneurs
✅ No coding required – beginner-friendly
❌ Limited integrations compared to ClickFunnels
❌ Fewer advanced customization options

Pricing: Free plan available; Paid plans start at $27/month

4. Leadpages – Best for High-Converting Landing Pages

⭐ Rating: 9.0/10

Overview:
Leadpages specializes in high-converting landing pages with A/B testing, pop-ups, and lead capture forms to maximize conversions.

Key Features:
✔ 100+ mobile-optimized templates for landing pages
✔ Built-in lead capture and A/B testing
✔ Seamless integrations with CRMs and email marketing tools
✔ Pop-ups, alert bars, and lead magnets

Pros & Cons:
✅ Great for lead generation & conversion-focused businesses
✅ Easy-to-use with drag-and-drop editor
✅ Affordable compared to ClickFunnels
❌ Not ideal for complex sales funnels
❌ Limited automation features compared to Kartra

Pricing: Starts at $49/month (Free trial available)

5. GrooveFunnels – Best for Lifetime Access Funnel Building

⭐ Rating: 8.8/10

Overview:
GrooveFunnels is a complete marketing and funnel-building suite offering a one-time lifetime deal instead of monthly subscriptions.

Key Features:
✔ Sales funnels, landing pages, and membership sites
✔ eCommerce, affiliate marketing, and webinar tools
✔ Email marketing automation & CRM integration
✔ One-time payment option for lifetime access

Pros & Cons:
✅ Best long-term investment with no recurring fees
✅ Comprehensive marketing toolkit included
✅ All-in-one platform for eCommerce and digital products
❌ Still developing new features (not as mature as ClickFunnels)
❌ Learning curve for beginners

Pricing: One-time payment of $1,997 (Free trial available)

6. Unbounce – Best for AI-Powered Landing Pages

⭐ Rating: 8.5/10

Overview:
Unbounce is a landing page builder with AI-driven optimization for better conversions.

Key Features:
✔ AI-powered Smart Traffic & A/B testing
✔ Drag-and-drop builder with 100+ templates
✔ Pop-ups & sticky bars for lead capture
✔ Integrates with Google Ads, Facebook, and CRMs

Pros & Cons:
✅ Great for AI-powered conversion optimization
✅ Easy-to-use drag-and-drop landing page builder
✅ Ideal for PPC and paid ad campaigns
❌ Not a full funnel-building solution
❌ More expensive than Leadpages

Pricing: Starts at $90/month (Free trial available)

7. ConvertKit – Best for Email & Lead Funnels

⭐ Rating: 8.3/10

Overview:
ConvertKit is designed for creators, bloggers, and businesses focused on email funnels and lead generation.

Key Features:
✔ Email automation & drip campaigns
✔ Customizable landing pages & opt-in forms
✔ Tag-based segmentation for audience targeting
✔ E-commerce and digital product sales support

Pros & Cons:
✅ Best for bloggers, course creators, and influencers
✅ Easy email automation and audience segmentation
✅ Simple interface with solid email marketing features
❌ Limited funnel-building options beyond email
❌ Not ideal for complex sales funnels

Pricing: Free plan available; Paid plans start at $29/month

8. Simvoly – Best for Simple Drag-and-Drop Funnel Building

⭐ Rating: 8.0/10

Overview:
Simvoly is a drag-and-drop website and funnel builder designed for small businesses and beginners.

Key Features:
✔ Drag-and-drop builder for websites & funnels
✔ Membership sites & eCommerce functionality
✔ Easy-to-use automation tools
✔ Affordable pricing for startups

Pros & Cons:
✅ Super simple and user-friendly
✅ Affordable for small businesses
✅ Good for websites and funnels
❌ Not as powerful as ClickFunnels or Kartra
❌ Limited third-party integrations

Pricing: Starts at $18/month (Free trial available)

9. ThriveCart – Best for Checkout & Payment Funnels

⭐ Rating: 7.8/10

Overview:
ThriveCart is a high-converting checkout system for businesses selling digital products, services, and memberships.

Key Features:
✔ Optimized checkout pages with upsells & downsells
✔ One-time and subscription payment options
✔ Built-in sales tax & affiliate management
✔ One-time payment option

Pros & Cons:
✅ Best for optimizing checkout & increasing sales
✅ One-time payment (no monthly fees)
✅ Great for digital product sellers
❌ Not a full funnel-building solution
❌ Lacks extensive page-building features

Pricing: One-time payment of $495

How to Choose the Right Funnel Builder

Selecting the best funnel builder depends on your business goals, budget, automation needs, and marketing strategy. Follow these key steps to make the right decision.

1. Identify Your Business Needs

Different funnel builders serve different purposes. Ask yourself:
✅ Do I need an all-in-one funnel and marketing platform? (Best: ClickFunnels, Kartra)
✅ Am I looking for a budget-friendly or free solution? (Best: Systeme.io, Simvoly)
✅ Do I need high-converting landing pages? (Best: Leadpages, Unbounce)
✅ Is email automation and list building my priority? (Best: ConvertKit, GetResponse)
✅ Am I focused on checkout optimization for digital products? (Best: ThriveCart)
✅ Do I want a one-time purchase funnel builder? (Best: GrooveFunnels)

Tip: If you’re a beginner or solopreneur, Systeme.io or Simvoly are great budget-friendly choices. If you’re an advanced marketer, go for ClickFunnels or Kartra.

2. Compare Key Features

Each funnel builder offers different functionalities. Choose one that aligns with your business model.

Tip: If you need advanced automation & analytics, Kartra is a better choice than ClickFunnels.

3. Compare Pricing & Subscription Plans

Your budget plays a major role in choosing the right funnel builder.

Tip: If you want to avoid monthly fees, GrooveFunnels and ThriveCart offer one-time payment options.

4. Check Integrations & Workflow Compatibility

Your funnel builder should work seamlessly with your existing tools.

✔ Best for CRM & Email Marketing Integrations: ClickFunnels, Kartra, GetResponse
✔ Best for Paid Ads & Landing Page Optimization: Unbounce, Leadpages
✔ Best for Beginners with Built-in Features: Systeme.io, Simvoly
✔ Best for Selling Digital Products & Memberships: ThriveCart, Kartra

Tip: If you use Google Analytics, Facebook Ads, or Zapier, make sure your funnel builder integrates easily.

5. Consider Automation, A/B Testing & AI Features

Automation and AI-driven optimization can boost conversions and save time.

✔ Best for A/B Testing & Conversion Optimization: Unbounce, ClickFunnels
✔ Best for AI-Powered Sales Funnels: Kartra
✔ Best for Automated Email Sequences: ConvertKit, GetResponse

Tip: If you want AI-powered split testing and automation, Kartra and Unbounce are great choices.

6. Customer Support & User Experience

A smooth user experience and good customer support are essential.

✔ Best for 24/7 Support & Training: ClickFunnels, Kartra, Leadpages
✔ Best for Simplicity & Beginner-Friendly UI: Systeme.io, Simvoly
✔ Best for Hands-On Funnel Strategy Assistance: ClickFunnels, Kartra

Tip: If you prefer guided tutorials, ClickFunnels and Kartra offer excellent training resources.

7. Test the Platform Before Committing

Tip: Sign up for a free trial or free plan to test usability, features, and support.

✅ Platforms with Free Trials: ClickFunnels, Kartra, Leadpages, Unbounce, GetResponse
✅ Platforms with Free Plans: Systeme.io, ConvertKit

Final Checklist: Choosing the Right Funnel Builder

Before making a final decision, ask yourself:

✔ What type of funnel do I need (sales, lead generation, email, checkout, or automation)?
✔ How much am I willing to spend?
✔ Does the tool integrate with my existing software & workflow?
✔ Do I need A/B testing, AI optimization, or automation?
✔ Is there a free trial or free plan to test it first?
✔ Does the platform provide strong customer support & training?

By considering these factors, you’ll find the best funnel builder that aligns with your business goals, budget, and marketing strategy.

Conclusion: Choosing the Best Funnel Builder

A funnel builder is a powerful tool for converting visitors into customers, automating sales, and growing your business. Whether you need a full sales funnel, high-converting landing pages, or email automation, there’s a perfect platform for your needs.

Here’s a quick recap of the best funnel builders:

• Best Overall: ClickFunnels – Complete funnel-building solution with automation.
• Best All-in-One Marketing & Funnel Platform: Kartra – Funnels, email, CRM, and membership site management.
• Best for Budget-Friendly Funnels: Systeme.io – Affordable, all-in-one platform with a free plan.
• Best for High-Converting Landing Pages: Leadpages, Unbounce – Optimized for lead generation and PPC ads.
• Best for Email Funnels & Lead Generation: ConvertKit, GetResponse – Ideal for email marketing and automation.
• Best for eCommerce & Checkout Optimization: ThriveCart – Optimized checkout with upsells and one-time pricing.
• Best for One-Time Purchase Funnel Building: GrooveFunnels – No monthly fees, lifetime access.
• Best for Simplicity & Drag-and-Drop Funnels: Simvoly – Beginner-friendly and affordable.

Next Steps

✅ Compare features & pricing based on your business needs.
✅ Sign up for free trials to test usability before committing.
✅ Choose a funnel builder that fits your marketing strategy and growth goals.

Now that you have all the insights, it’s time to pick your funnel builder and start scaling your business!